Getting your audience’s attention
“Communication is key for global business.” – Anita Roddick
At different stages of our lives, we all have an audience. Be it an audience of one or more-it is still an audience. In the business space, our audience consist of our clients and potential clients. Our desire is to pass across in clarity what value our business can offer them.
You know what the message is and you are sure about it. The next step is to communicate this message to your audience in a manner that is clear to them and the required action(s) is/are taken by every member of your audience.
The process to communicating this message involves some steps and listed below are some:
- Apply your passion
Let them see that you believe in the value you are offering. Speak with sincerity and tell them your story. The truth is your client or potential client can tell when you do not believe in what you are offering. So believe it yourself!
- Speak with understanding
Passion is a lot different from an understanding of how to render the service you are offering. How much skill have you acquired in the field of service you are offering-either by knowledge or experience? Can you really clear any doubt your audience might have about your service?
- Viewing from your audience’s perspective
Is your service offer purely from how you see things or are you offering value from how your audience wants their issues to be resolved? A lot of times, business people believe they know what their potential clients’ need and they carry on with that mindset without really taking time to find what the client really wants. You need some time to think about this one.
“The most important thing in communication is to hear what isn’t being said.” – Peter Drucker.
- Getting to know audience’s interest
Business owners would learn a lot if they just slowed down a bit and listened to their potential clients. Pay attention to EVERYTHING! The client’s words, body language and gestures and even their interests. All these add up-communication is both verbal and non-verbal.
- Do your homework before you grade yourself
Train yourself as a business person to be able to run quickly through these steps so that you are able to make quick decisions as regarding closing the deal. Keep updating your knowledge and skill in your particular field of business and sincerely take interest in your audience.
Remember, it is not about what you think they need but they want the client wants!
Uhunoma takes joy in encouraging and supporting everyone she is connected to. She believes that one can really become the person they want to be, build that person and grow in their chosen path.
She really enjoys journaling, writing and designing. When asked, she would tell you Ï’m the KING’s Daughter, the Prince’s Wife, Mother to Amazing Children, an Author, Business Enthusiast and a Love being!”.